When Steps Forward Look Like Steps Back
“We’re working backward,” that’s what a friend told me. After we got off the phone, I sat with this. She has a blog she hasn’t revisited in months. I have a website/blog but failed to launch (story to come). We’re both now investing a lot of time in growing our following on Instagram and posting content there. We’ve essentially abandoned our boats in the middle of the ocean and are onshore using our nets to fish. Marketers will tell you this is backward. We’re supposed to use social media to direct people to our sites. They’re wrong about us. God, at least in my relationship, has worked in parallels. You might say he’s worked backward. Yet, in that backwardness, there is actually forwardness (I know, not a word). If I hadn’t started the Instagram page first, I wouldn’t: 1. Have eased out of my comfort zone. I’m on a venture to reveal glimmering and lackluster parts of my walk because I want to own every part of the “me” Jesus died for. I have a hunch there’s freedom, growth, deeper relationship, and opportunity to help others. 2. Know the community. 3. Have a community to receive the website. With only a few followers, I would’ve emptied good content and branding ideas into a social abyss. 4. Have experimented and found my voice. I went from pre-used quotes and my applied meanings to writing POVs and creating imagery with my own quotes. And I’m constantly thinking of new ways to engage with readers. 5. Know brevity. When Instagram says 2,200 characters, they mean it. That ceiling will lead to tighter, more digestible blogs. Things are happening organically and I’m seeing some details of that plan now after a casual conversation became thought-provoking. If it looks like you’re taking steps backward, consider that you might actually be taking steps forward.